1/8/2024 0 Comments Dominos driverless deliveryOrders can be tracked in the Domino's app and unlocked through a special PIN code. When placing an online order, consumers in certain neighborhoods can choose the option to receive their pizza via the unmanned vehicles. Earlier this month, the chain began a self-driving pilot in Houston that leverages Nuro's R2 offering. But the pandemic has enshrined delivery as a must-have for quick-service restaurants, with competitors leaning on third-party services like DoorDash, Grubhub and UberEats to close the gap.ĭomino's is rolling the dice on autonomous delivery taking off in a meaningful way as COVID-19 drives up demand for contactless options. The brand was early to prioritize the channel, investing in internal capabilities that put it ahead of rivals as consumers gravitated more toward mobile and digital ordering. Additionally, players will receive access to pizza-themed skins for their avatar in the mobile game.Ī full-court press on TV, mobile and social for the upgraded Noid speaks to how Domino's is trying to differentiate when it comes to delivery. Now, the Noid will appear in an existing franchise as part of an in-game collaboration for King's Crash Bandicoot: On the Run! title. Two games, Yo! Noid and Avoid the Noid, were eventually developed for the character. The first Noid was similarly marketed around video games, emerging during the early console craze and around the golden age of arcade play. 13, Weiner said staffing remains a constraint, "but my confidence in our ability to solve many of our delivery labor challenges ourselves has grown over the past few quarters.While the Noid is returning on some channels that didn't exist during its initial run, other themes carry over. ![]() On the company's third quarter earnings call with analysts on Oct. Weiner said that the company's hiring metrics including applications and new hires per week are back to pre-Covid numbers, but he added, "there's still gaps to fill, and that's part of why we're doing things like this to bring the inflow and give a few more options." While some of the company's stores require delivery driver applicants to use their own vehicle, some do provide a car. There are many people who work in Domino's stores or potential workers who have driver's licenses, and Weiner said, "all they need is a car… it's a great way for us to bring in incremental labor at a time when that market is tight." "If you think about today, what we do is hire folks with cars, but that's getting really competitive with what's going on." "It just allows us to tap into a different driver pool," Weiner said. Rolling out the new fleet of GM EVs also is expected to help the company with its driver recruitment efforts. ![]() In 2014, the company introduced the DXP delivery vehicle, a custom-build Chevrolet Spark that featured a built-in warming oven and special compartments to hold items like sodas. The adoption of this fleet of EVs is not the first time Domino's has looked to optimize how pizza is delivered. 11, with 402 of those being corporate locations. ![]() Domino's had 6,643 stores across the U.S. in November, with the additional 700 arriving over the coming months. The new vehicles, which have a 259-mile range, will be custom-branded with Domino's logos.Īn initial 100 vehicles have been arriving at select franchise and corporate stores across the U.S. ![]() The Chevy Bolt EV will provide the company with zero tailpipe emissions and lower average maintenance costs than nonelectric vehicles, as well as a reduction in fueling costs, according to Domino's. "This is a way we can get better better service for our customers and better for the environment." "Domino's was founded in 1960 as a delivery company, and we go to bed every night and wake up every morning saying 'how can we get better?'" Weiner told CNBC's Jim Cramer on "Mad Money" last week.
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